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SMS May Be Your New Favorite Way to Gain Email Subscribers

Got brick-and-mortar stores?Send packages to people in the mail that contain their purchases?Give people receipts?If you sell anything at all, chances are that this applies to you.read more

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Mobile Marketing Best Practices: Go Beyond the Campaign

The definition of “mobile marketing campaign,” like many business terms, doubles as both obvious and unclear. Obvious in that companies will use mobile phones to market to consumers given the...

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What's Black, White and Read All Over? QR Code Marketing 101

You’ve probably noticed QR codes around, even if you didn’t know what they were.  You know – those weird pixel-y looking black and white things that look like the new computerized stamps?  Those are...

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7 Best Practices for QR Code Success

If you read my last blog post on QR codes, then you’ve gotten a basic understanding of what QR codes can do and how they can be employed practically. In this post, I’d like to discuss the best...

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7 Last Minute Mobile Marketing Tips For The Holidays

With the holiday craze upon us, defining an effective digital strategy for the December holidays is certainly top of mind. And in terms of channels, Google predicts that in 2011 65% of consumers will...

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Point, Shoot, Signup… Grow your list with QR Codes

Have you noticed the use of QR Codes have increased throughout the year?  Quick Response codes are used everywhere and used for nearly everything.read more

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Targeting the Tablet Customer

div.grid-float {width: 240px; float:left; min-height:360px; margin-right:40px;} div.grid-float-2, div.grid-float-4 {margin-right:0;}Adobe Systems’ first "Digital Marketing Insights" report begins with...

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Leveraging QR Codes In-Store

I believe QR codes are misunderstood.  Unlike other marketing initiatives, especially those linking a brand to a consumer's mobile device, QR codes are insanely simple to produce even in large...

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5 Quick Ways to Optimize Webforms for Mobile

Mobile marketing is evolving and more and more of your prospects will be viewing your website on a mobile device. It’s more important than ever to make sure your webforms are optimized for your mobile...

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Make Mobile Merry: Planning Your Holiday Mobile Strategy

The holidays… the time when friends who are dear to us will be near to us once more… and the time when completing your gift list can be as much fun as receiving a rock-hard fruit cake. Email volume is...

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Are You Mobile Ready? Ways to Promote and Build Your Mobile Presence

IBM reported that mobile purchases will make up 20% off all online sales this holiday season! Is your business ready?? To answer that question, consider what you currently have in place for your mobile...

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Get the Sign Up: Improve the Form

In my last post I discussed how to entice visitors to become subscribers by making your sign-up form stand out.  In this post I will discuss how to organize the form and gather valuable information...

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Tablets Are Taking Over! Are Your Emails Ready? - Part 1

Tablet adoption rates have already outpaced smartphones! And they are growing even more quickly in the U.S. market. Now more than ever, it's important to ensure that your messages are clear and...

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Tablets Are Taking Over! Are Your Emails Ready? - Part 2

Welcome back for more pointers to optimize your email messages for tablets! If you haven't already, take a look at Part 1 for the first five tips. Now lets get started with the last five ideas in this...

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Bridging the Gap Between Online and Brick-and-Mortar

I just moved into a new home and am working on quite a few improvements. Project #1 was redoing the tile in the master bathroom. I looked online at Lowes.com and picked out my pattern. I was ready to...

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